company began to grow. "Fairly quickly we went
from cutting and sewing in the kitchen of my apartment to working out of my
mother;s basement to taking over my grandmother;s garage to landing in leased
business space. With every move we quickly outgrew the space available. Early
on we also changed the name of the company to Sportsman;s Outdoor Products to
better reflect our expanding interests and product line." "Both John
and I grew up in hunting families," declares Ed. "John was bowhunting
deer and elk by the time he was in high school and I started shortly after
that. We also thoroughly enjoyed rifle hunting, waterfowl hunting, predator
hunting and, more recently, turkey hunting James Starks Jersey. That longstanding passion for and
experience with hunting of all sorts has served us well in the context of
growing Sportsman;s Outdoor Items over the years. We seem to have a knack for
seeing what hunters and our wholesale and retail partners need, and then
designing innovative outdoor products to meet those needs. We;ve also been good
at identifying emerging trends and visualizing what items will sell within
those trends. Both of those things have led to a planned diversification of our
product line.
Today, 21 years after John and Ed first began producing a
limited number of archery accessories in John;s apartment, Sportsman;s Outdoor
Items now offers no less than five distinct, branded product lines with a sixth
brand on the way. Since the mid-1990s, the company has also been housed in its
own 14,000-square-foot building, complete with offices, conference room,
showroom and manufacturing, warehousing and shipping facilities. The five
current product brands under the Sportsman;s Outdoor Products umbrella are
Tarantula Archery Products, Horn Hunter packs, Beard Buster turkey gear, Splash
Waterfowl equipment and Snug-Fit custom-molded cases. In the works, and
scheduled for a 2011 release, is Sly Dog predator-hunting gear. Tarantula
Archery Items includes quality bowstring silencers, bow slings, armguards, bow
hooks, fleece silencing pads, bow carriers, quivers, bow holsters, optics
accessories and superb bow cases of all sorts. "Horn Hunter," Ed
offers, "is a line of innovative hunting packs and accessories designed by
hunters for real hunters. Every pack in the Horn Hunter lineup combines comfort
with functionality. Prime examples include the versatile Mainbeam packs and the
G2 Whitetail Pack, a pack that was designed specifically to solve the problems
of treestand hunters.
Turkey hunting represents a growing market, and our
Beard Buster brand of inventive turkey-hunting gear gets rave reviews. It;s
also a market that is evolving, and we;re staying on top of that. At one point
multi-pocketed turkey vests were all the rage, but today more and more turkey
hunters are utilizing portable blinds to hunt the big birds. As a result, we;ve
retooled our Beard Buster line to focus on specialized turkey-blind packs and a
host of superb accessories for blind hunters. The Beard Buster Blind Hog, for
example, is an exceptional blind pack that is lightweight and yet will
comfortably carry any hunter;s blind, two chairs, decoys, clippers, your bow or
shotgun and everything else that serious turkey hunters need in the woods.
"Splash Waterfowl offers ingenious decoy bags, blind packs, floating
shotgun cases and bird keepers for dedicated waterfowl hunters. "Snug-Fit
grew out of our unique ability to produce exceptional outdoor-gear cases with
foam interiors molded expressly to hold specific items securely in place.
Binoculars and spotting-scope cases, for example, are molded inside to hold
specific optics with a perfect fit. Pistol and tactical-rifle cases do the same
thing. "Building for a 2011 launch is Sly Dog, a lineup of specialty
products for those serious predator hunters in our midst Packers pro shop. Year-round predator
hunting is another emerging market." Most of these brands and product
lines have been created and are produced within the company;s Sandy, Utah,
facility. "That;s a bit different," states Ed Brewer. "Today an
awful lot of the design and manufacturing of outdoor soft goods has been taken
overseas by so many companies. We;ve consciously decided not to do that
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